BizJournals Portfolio

Ask Shama

Ask Shama: What Does Facebook’s IPO Mean for Us?

Posted May 22 12

Analysts and Wall Street made a big deal of the social network's public debut, but what are the implications of the IPO on users and on advertisers who rely on the platform to drive traffic and dollars to them? Continue

Ask Shama: Help! Our Facebook Page Isn’t Getting Many Likes

Posted May 15 12

Get an insider's scoop on how to gather up those much-sought-after "likes" on your corporate Facebook page. Continue

Ask Shama: How Do I Find Content for My New Venture?

Posted May 08 12

Marketing and publicity expert Shama Kabani gets into the question of creating website content and when borrowing from others might not be a good idea. Continue

Ask Shama: What Is Google Drive, and How Does It Compare?

Posted May 01 12

Tech expert Shama Kabani explains Google Drive, how it works, and whether or not it's safe. Continue

Ask Shama: How Do I Deal With Negative Comments on Facebook?

Posted Apr 24 12

Have a company fan page on Facebook, but hate some of the comments it's getting? Marketing expert Shama Kabani offers tips on how to respond and when it's appropriate to delete the comment completely. Continue

Ask Shama: Too Late To Blog?

Posted Apr 17 12

The longer you wait to start a blog, the harder it will be to win an audience. But marketing expert Shama Kabani gives five tips for joining the blogosphere if you're late to the game. Continue

Ask Shama: How Can We Market a Marketing Major?

Posted Apr 10 12

Schools and universities have finally come around to offer classes in social-media marketing. But what's the best way to promote these programs? Marketing expert Shama Kabani has some answers. Continue

Ask Shama: How to Deal With Employers and Facebook Passwords

Posted Apr 03 12

No doubt you've heard about employers demanding their workers reveal their Facebook passwords. The disturbing trend has one worried job-seeker asking marketing expert Shama Kabani for help. Continue

Ask Shama: Is It Possible to Overoptimize My Site

Posted Mar 27 12

Will changes at Google open you up to a lower ranking because your site is actually too optimized? Not if marketing expert Shama Kabani has anything to say about it. Continue

Ask Shama: How to Tap the Gen Y Marketplace

Posted Mar 20 12

Traditional marketing techniques often fall on deaf ears for Generation Y, but marketing expert Shama Kabani tells us how to stand out among the barrage of messages. Continue

Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Bagels With a Schmear of Geek

Since tech startups tend to be magnets for funding and attention, it stands to reason that other types of startups would look to their business plans for inspiration. But a bagel shop? Read More