High Dollar Hits Business Travelers

Image: Jack Hollingsworth/Corbis

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How would you like your analysis of the unprecedented worldwide decline of the U.S. dollar?

Political? President Bush told the Economic Club of New York last month that he “believe[s] in a strong dollar.” But since his 2001 inauguration, the greenback buys 14 percent fewer Japanese yen; 27 percent fewer British pounds; and 45 percent fewer Australian dollars. The dollar buys 43 percent fewer euros than when it launched as a street currency in 2002. So travelers who take Bush’s “strong dollar” overseas have less international buying power than at any time in decades.


Humiliating? The greenback is falling so fast that the government of India, which used to accept dollars as payment for admission to the Taj Mahal, now demands that visitors pay in rupees.

Surrealistic? With the dollar worth just 50 cents against the British pound, everything in London costs twice what it does in New York. A room at the Hilton New York, in Rockefeller Center, costs $259 next Tuesday night, but you’ll pay $518 (£259) at the Waldorf Hilton in London’s West End.

Anecdotal? I had a free Saturday in Rome not too long ago, so I grabbed a copy of the International Herald Tribune ($3.50 for the 16-page weekend edition) and sat at a coffee bar with an espresso ($8 for a two-ounce cup). Then I wandered into a kitchen-goods store. A panini press I’d purchased for $130 back home was selling for 189 euros—or $283.50.

Ironic? The traditionally enfeebled Canadian dollar was worth 62 cents against the U.S. dollar in early 2002. Now the loonie is at parity with the greenback. There’s the psychological blow of the world believing that a U.S. dollar is no more powerful than a Canadian dollar and a financial blow for businesses that purchase north of the border.

When the dollar slumped in years past, business travelers shrugged and moved on. Currency fluctuation is like air: It’s there, and there’s not much you can do about it. Usually, this year’s run on the dollar in England becomes next year’s run on the yen in Japan. Over the course of a couple of years, it all works out, give or take a shekel or a forint.

This time, though, the dollar has fallen so far, so fast, and so universally that business travelers are getting dinged—in both the wallet and the psyche.

“I cancelled a business trip to Stockholm in January. It was just too damned expensive,” says Susan Tomlinson, a frequent-flying financial-services executive whom I’ve known to be physically and financially fearless over the years. “At six krona to the dollar, everything is out of sight. So I did my business by email.”

A dollar was buying more than nine krona a few years ago. Even for business travelers, 50 percent currency shifts don’t go unnoticed.

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