My Great Mistake
Can You Afford to Be Afraid to Play Against Big Names Like Facebook?
ExchangeHut was on a high-growth path when Nathan Lustig and his partners got spooked by Facebook—and missed out on a potentially life-changing opportunity. Continue
The High Cost of Ignoring Demand and Market Research
Accumulating 100,000 loyal subscribers on your blog is one thing, but selling them something is a completely different ballgame. Vanessa Van Petten learned the value of market research the hard way. Continue
The Hiring Mistakes You Can't Afford to Make
Hiring someone with potential sounds good—unless that raw talent never grows and matures into an actionable manifestation of what you first saw. Here are four tips for determining whether a job candidate is worthy. Continue
Do You Know What Sets Your Business Apart?
Just because you offer a great product doesn’t mean another company isn’t selling the exact same thing that you are. Failing to differentiate can spell disaster for your future prospects. Continue
Bank On (Calculated) Risk
Better safe than sorry? Don't stand in the way of your own company's growth. Nicolas Gremion shares how overcoming his own aversion to risk made his business explode. Continue
Beware the Lures of Pay-Per-Click Marketing
Making a costly marketing investment at the wrong time nearly cost Lawrence Watkins his business. Here are three strategies that saved it. Continue
The Danger of Great Expectations
Overpromising and underdelivering: All entrepreneurs fall victim to it at some point. John Hall discusses how he learned to manage client expectations. Continue
The Expensive Marketing Lesson I Had to Learn the Hard Way
Should you ever outsource your company marketing? Don't make the same great mistake Trevor Mauch made, which cost his company a whopping $30,000. Continue
How I Learned to Handle Payment Terms and Money Management
The last thing any business owner wants to see is a negative bank balance. Here's how the founder of Infographic World went in the hole and how he successfully got out of it—for good. Continue
How to Single-Handedly Stifle Business Growth
There is such a thing as working so closely on your business that it doesn't have any room to grow. Don't repeat Nathalie Lussier's great mistake. Continue
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