Criticism Of Medias Energy Coverage

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Then there’s the problem of letting general-assignment reporters, rather than energy specialists, cover gasoline prices mainly as a story of consumer suffering. About 40 percent of U.S. oil is produced domestically, and Washington has declined to regulate auto fuel as an essential commodity. That’s where the vertical integration of a giant like Exxon Mobil creates market leverage. It owns oil fields, processing plants, and retail outlets, creating some monopoly-like advantages in controlling supply and fixing prices in the U.S. market. Then there is the remarkable job that the oil companies have done in persuading network-TV anchors and correspondents to depict them as they want to be seen: powerless victims of a supply-and-demand cycle that is as immutable as gravity and as random as lightning. Congress, responding to demands for tougher laws on oil speculation, would prefer to blame environmental regulations. Much of the context-free reporting about what the executives say, in Congress and on television, is marked by breathtaking gullibility.

Speaking of television, no one of any age can doubt that the industry’s star performer in the public relations battle over gasoline prices is Rex Tillerson, chairman and C.E.O. of Exxon Mobil. His appearances on the Today show have become five-minute promos for price escalation, with Matt Lauer cast as the surrogate for a nation of consumers who don’t fully understand their role—helpless and sacrificial—while the company maximizes shareholder value, “our reason for being.”

This is a “demand-driven price runup, no question about it,” Tillerson drawls, fingers intertwined and as fidget-free as Chance the Gardener. Lauer gamely zeroes in on Exxon Mobil’s dirty secret—that it spends only 5.3 percent of revenue on exploration at a time of record revenue. “If you’re making $400 billion a year, should consumers expect you to pay or spend even more on exploration?” Lauer asks.

The unflappable Tillerson describes this modest expenditure as “very, very robust.” He adds, with apparent conviction, “We would do more if we could gain access to more areas.” In other words, give us ANWR, then we can talk price at the pump. In fact, no unbiased expert claims that exploiting the fields in the Alaskan wilderness would cause more than a bump in world supply or prices in the U.S.  By the way, Tillerson observes, the industry needs more refineries too.

Lauer, charmingly outpointed at every turn, finally blurts, “Mr. Tillerson, you’re always nice with your time.”

“My pleasure, Matt,” the oil king rumbles, not a hair out of place on his salt-and-pepper corporate coif.
And it was, no doubt, a pleasure for him to slip out of Rockefeller Center, built with Standard Oil dollars accrued in an earlier era of rapacious pricing, without addressing the oil-company claims that are most easily disproved by that old-fashioned journalistic method called reporting. The plain truth is that the record profits cited by Lauer—$10.9 billion in the first quarter of this year for Exxon Mobil—reflect an industrywide decision to flow revenue directly to the bottom line rather than to capital expenditure. To buy Tillerson’s story, you’d have to believe that profit is an accident, when it is, irrefutably, the result of a company strategy tailored to this unique moment of opportunity.

Oil executives generally believe in an updated version of the peak-oil theory, introduced in 1956 by geologist M. King Hubbert. It posits that because of oil-field depletion and the expense of production, American-oil-industry output will reach a maximum level and then start to decline. An updated version of Hubbert’s bell curve—which factors in the number of wells being drilled and refinery capacity—sets the year that the peak will be reached at 2020. If you’re getting a prime price for a product that will be harder to acquire in a few years and less valuable due to competition from other fuels, the smart play, obviously, is to divert every penny into profit while the Black Gold Casino is still open. To confuse the press and public, you set up several straw men to take the blame for the supply shortage that you’ve seen coming for a half-century: refinery capacity, environmental legislation, and the imaginary supply potential in undrilled portions of the continental shelf and ANWR.

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