BizJournals Portfolio

Beer’s Maine Event

Who knew this New England state was a hotbed of craft-beer brewing—and imbibing? 

Recent Columns

1 of 2 NEXT

Rollie’s Café is a sports bar about a block from the harbor in Belfast, Maine, a small former fishing town (now home to a large Bank of America operations center) that is one of a number of such towns dotting the coast of Penobscot Bay. Sports bars are not usually great trolling grounds for a guy hoping to land some local craft beers—so-called shoals of lighter national brews like Miller Lite and Budweiser—but a friend had tipped me off to Rollie’s exceptionally good cheeseburgers and fresh-cut fries, so I stopped in while on summer vacation.

For the most part, Rollie’s is just what you’d expect: lots of TVs and Red Sox banners. But the draft beer was a pleasant shock; along with the light everybeers, the bar had a mess of Maine varieties: Sebago Frye’s Leap India Pale Ale, Export Ale, Summer Ale, India Pale Ale, Old Thumper Extra Special Ale from Shipyard Brewing, and Sea Dog’s deliciously blueberried Blue Paw Wheat Ale. Best of all, bartender Mike Runci, a bluff, stocky Belfast native, had an informed opinion when I asked him which I.P.A. I should try. “I like the Sebago better, myself,” he said, and poured me a glass that exuded a cloud of piney hop scent.

With the brisk Sebago quickly drunk and an order of fresh-cuts half-eaten (but fully enjoyed), I thanked Mike for the good steer and asked him if this was the town’s beer bar. “No,” he said, “there are three or four other places that have a better selection than we do.”

That’s how it goes all across Maine. “In most of the state, you’d be hard-pressed to find a bar that doesn’t have craft beer,” says David Geary, the outspoken founder and owner of D.L. Geary Brewing, in Portland. “There are still some pockets holding out, but generally, if a place has draft, you’ll find craft.”

That’s true in more and more markets these days. Bar owners have recognized that there is a small but loyal market for craft beer, and that makes it easier to find something crafty. Most times that means Sam Adams, Sierra Nevada Pale Ale, or one of the other nationally distributed crafts.

But not in Maine. Mainers have their own beers, thank you, and don’t need any “from away.” You might find a Sam Adams seasonal, but more likely you’ll come across Shipyard’s Export or Geary’s Pale Ale. This shouldn’t come as a surprise; I’ve never seen Pennsylvania stores or Illinois stores in my travels, but it seems like there’s a Maine store, with Made in Maine items, every three miles in the Pine Tree State. There’s even the Maine State Prison Store, in Thomaston, featuring crafts made by prisoners . . . in Maine.

Geary, who runs the state’s oldest microbrewery (20 years brewing last December), estimated that craft represents 10 to 12 percent of beer sold in Maine, about three times the national average. Local producers are beating national figures as well. While U.S. sales of craft beer grew 17.8 percent in 2006, Geary reported 23 percent growth in volume production that same year. The state’s biggest brewer, Shipyard, also located in Portland, racked up 69,700 barrels (almost a million cases) for a 24 percent increase. Sebago Brewing, in Goreham—the maker of my I.P.A.—increased production by about 20 percent, and Allagash Brewing, situated less than 200 yards away from D.L. Geary, saw 33 percent growth.

blog comments powered by Disqus
Real Business, Real Results

With venture-backed firms unable to score IPO funding, the VC model faces a real dilemma.

Choosing health insurance for your employees can be daunting. Tips on what to consider.

When it comes time to retire, where will you go? Florida and Arizona are no longer top picks.

spotlight on

The Google Universe

Google Takes on the World

Google is using its domination of search advertising to confront Amazon, Microsoft, Apple, and others. It can't possibly succeed everywhere at once. Or can it? Read More