Pass the Chips, Dip and Business Ideas

Kauffman is hoping to reach a big audience with its entrepreneurial message during Sunday's big game.

Image: iStockphoto

Tucked between the beer commercials, the GoDaddy girls, and the latest car models from Detroit, Sunday's Super Bowl will include a message for those looking to start a business.

The Kauffman Foundation—the nation’s leading nonprofit dedicated to entrepreneurship—is taking to the airwaves during the most-watched event of the year to encourage would-be entrepreneurs and direct them to a site aimed at sparking new business ideas.

“As jobs and the economy take center stage this election year, the Kauffman Foundation wants both policymakers and the public to be aware of the importance of entrepreneurs to solving our economic crisis,” said Wendy Guillies, Kauffman’s vice president of communications, in a release. “The most-watched television event of the year is the ideal opportunity for Kauffman to inspire entrepreneurs and, in the spirit of Super Bowl advertising, to do so in a fun and accessible manner.”

Kauffman provided a preview of the video to Portfolio.com, so in case you're away from the set during the game, you can check it out below.