HubSpot Gets a $32 Million Investment

HubSpot, the 5-year-old marketing software company that targets small to midsize businesses, announced a new round of investments totaling $32 million.

The money is coming from a collection of heavy hitters: Google Ventures, Sequoia Capital, and Salesforce.com. Those three companies are new to HubSpot, and they join previous VC investors like Matrix Partners and General Catalyst in the latest investing round. So far, HubSpot has raised $55 million.

HubSpot, which is based in Cambridge, Massachusetts, provides marketing software it said is now used by more than 4,000 businesses.

"The fundamental way that people shop, learn, and buy has changed radically in the last few years. HubSpot helps transform the way businesses market from outbound marketing (cold calls, email blasts, and direct mail) to inbound marketing (Google, blogs, social media, mobile, etc.)" said Brian Halligan, co-founder and CEO of HubSpot.

Editor's note: The San Jose/Silicon Valley Business Journal contributed to this report.

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