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Barnes And Noble Ceo Says He Wants 25 Percent Of Electronic Book Market

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by Todd Bishop
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Sep 16 2010 4:49pm EDT

Book Battleground

Embroiled in a proxy fight with dissident shareholders, Barnes & Noble's chief executive, William J. Lynch, Jr., today issued a letter to investors making his case for the company's long-term strategy. From a technology perspective, the most interesting part was his take on the future of digital books.

In short, he wrote, the market is "exploding"—even more than Barnes & Noble had been expecting.

"We expect to capture over 25 percent of the market for eBooks, eTextbooks, and Digital Newsstand in total by 2013, projecting to over $1 billion in digital revenue for Barnes & Noble," he wrote in the letter.

B&N's main rival in the market, digital book leader Amazon.com, will no doubt be closely scrutinizing Lynch's letter—and particularly his data.

For more on Lynch's bold prediction and Amazon's potential reaction, read the full report on TechFlash.

Todd Bishop is managing editor of TechFlash.

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