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Would You Like Coffee with that App?
TechFlash reports: Starbucks is adding a new flavor to its mobile payments strategy: BlackBerry. The Seattle-based coffee chain is launching a free BlackBerry app that lets people use the devices to buy coffee in stores via barcode scan. Starbucks introduced the same kind of app for iPhone and iPod touch a year ago.
The BlackBerry app lets people check their Starbucks Card balance, add money to their account with a credit card, and make purchases at Starbucks. At checkout, the app generates a barcode on the BlackBerry screen, which is then swiped over a scanner.
Right now the mobile payment feature only works at a limited number of locations: 16 Starbucks stores in Seattle and Silicon Valley, and about 1,000 Starbucks inside Target stores. But Starbucks "is looking to expand the test," said Chuck Davidson, category manager, innovation for the Starbucks Card unit.
For more on Starbucks' Blackberry app, go to TechFlash.
Eric Engleman writes for TechFlash, the Puget Sound Business Journal's technology blog.
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