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Mobile Content Revenue Is Soaring
Nearly everywhere you go people are talking about mobile apps, from gaming (Bejeweled) to music (Pandora) to video (Netflix). And now a new report from the research firm eMarketer indicates that consumers will be spending more money on mobile content applications in the coming years. Mobile content revenues will grow from $1.15 billion in 2009 to more than $3.53 billion in 2014, with mobile gaming leading the way at $1.5 billion in sales.
“The continuing advance of smart devices—including tablet-style computers, led by Apple’s iPad—and the growing ubiquity of mobile broadband networks mean that consumers have to make fewer compromises when it comes to the consumption of games, music and video,” said Noah Elkin, eMarketer senior analyst and author of the new report. “An improved user experience, and the ability to access an ever-expanding variety of content from the cloud, will attract many new mobile content consumers in the next five years.”
John Cook is executive editor of the Puget Sound Business Journal's TechFlash blog.
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