BizJournals Portfolio
Aug 30 2010 5:14pm EDT

'Bing Training Camp' Powered by iPad

The Seattle Seahawks have always pushed the envelope when it comes to new technologies, driven in part by the ownership of Microsoft co-founder Paul Allen. But we were somewhat surprised by the team's latest choice of gadgets, or at least the timing of the announcement.

The Seahawks utilized special iPad kiosks to register more than 20,000 fans who attended open practices at Bing Training Camp in Renton, Washington, this summer.

That announcement--issued Friday by iPad kiosk vendor BeyondKiosks.com--came on the same day that Allen sued Apple and other tech giants for patent infringement. Given the historic rivalry between Microsoft and Apple, we were also struck by the irony that the iPad kiosk registration system was used at Bing Training Camp.

Many have argued that Microsoft has fumbled in the emerging category of tablet computers over the years. But, nonetheless, isn't that kind of like wearing Adidas cleats at a Nike sponsored sports camp?

For more on the Seahawks' embrace of the iPad, read the full story on TechFlash.


John Cook is executive editor of the Puget Sound Business Journal's TechFlash blog.

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