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Facebook Becomes Friend Of News Sites By Directing Web Traffic

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Feb 04 2010 12:28pm EDT

Facebook Friends News Sites

Facebook Inc. is now the fourth biggest source of traffic to online news sites, according to a report from Hitwise.

The Palo Alto, California, social-networking company was behind Google, Yahoo, and Microsoft's MSN as sources of visits to news and media sites the week of February 1, according to a blog post by Hitwise senior online analyst Heather Hopkins.

News and media sites were the 11th most visited places on the Web that people went to from Facebook, she wrote, with 3.69 percent of the "downstream" traffic.

"To offer a comparison, 6 percent of downstream traffic from Facebook went to shopping and classifieds last week, and 6 percent to business and finance, and 15 percent went to entertainment websites (YouTube in particular)," Hopkins wrote.

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