BizJournals Portfolio
Nov 04 2009 1:08pm EDT

Digby Buys Mobile Commerce Site Movaya

TechFlash reports: Movaya, a three-year-old mobile software company founded by Phil Yerkes and Stanley Wang, has been sold to Austin, Texas-based mobile commerce startup Digby. Terms of the deal were not disclosed, but Digby appears to be especially interested in the company's Asian operations center in Chengdu, China.

That facility will now serve as the hub for Digby's expanding business in Asia, with Movaya co-founder Wang joining the company as vice president of engineering.

"Movaya is a pioneer in the mobile-commerce ecosystem," said David Sikora, founder and CEO of Digby, in a statement today. "Its storefront platform and team will significantly extend our current platform and overall production capacity."

Movaya's platform is used by software developers, game developers, and publishers to monetize content on mobile devices. The system integrates with the billing systems of carriers such as Verizon, AT&T, and T-Mobile.

Digby's retail customers include Drugstore.com, 1-800-Flowers.com, and Wet Seal.

Movaya has also done some iPhone app development in recent months, including a $1.99 game designed around Hooter's Calendar girls.


John Cook is executive editor of the Purget Sound Business Journal's TechFlash blog.
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