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Microsoft to Customers: We're Right! Do as We Say!
TechFlash reports: Microsoft has been haunted for years by the ghost of Windows XP—the 8-year-old operating system that many big businesses still view as good enough for their purposes and far less painful than upgrading to its successor, Windows Vista. More than 200,000 people supported InfoWorld's "Save Windows XP" campaign, and corporate tech buyers have mastered complex "downgrade rights" to stick with it.
Now, with the new Windows 7 available for large enterprises to use, the company's conversations with those customers are starting to sound like someone counseling a friend stuck in an unhealthy relationship: Get over it! There's something better out there for you!
That's the message Microsoft is delivering this morning—releasing a big batch of case studies and research aimed at persuading its largest customers to move to the new version of its operating system.
Todd Bishop is managing editor of TechFlash.
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