BizJournals Portfolio
Sep 11 2009 10:34am EDT

What Do you Call Twitter Ads?

Silicon Valley/San Jose Business Journal reports: Twitter Inc. on Thursday changed its user rules to allow advertising, taking a small step towards making money from its popular microblogging service.

Until now, co-founder Biz Stone has said he was wary of alienating users with ads, but now Twitter has changed its terms of service to allow them.

"We leave the door open for advertising. We'd like to keep our options open, as we've said before," Stone wrote on Twitter's official blog.

Another change in the rules appears aimed at avoiding a controversy that Facebook Inc. stepped into earlier this year when it claimed ownership of its users data and then quickly reversed that policy.

Twitter wrote on its blog Thursday that it "is allowed to use, copy, reproduce, process, adapt, modify, publish, transmit, display, and distribute your tweets because that's what we do. However, they are your tweets and they belong to you."


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