BizJournals Portfolio
Aug 28 2009 9:43am EDT

What to Expect From Apple's iPod Event

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One more thing: Because the iPod Touch is basically a phoneless iPhone that many use as a gaming device, the next logical step would be for the iPod Touch to get a performance boost to bring it up to speed with the new iPhone 3GS. We’re so confident in this prediction that we’re willing to bet a Chevy Chevelle on it.

The current version of iTunes, iTunes 8, is nearing its one-year anniversary, and an update to version 9 is likely. The Boy Genius Report published a rumor report claiming iTunes 9 would sport new visual organization features to arrange iPhone apps. The blog also received screenshots (see right) purporting to reveal iTunes 9 would feature Facebook integration to share playlists with friends using the social-networking site.

A visual-organization tool would definitely make sense — it would mimic the ability to move around the iPhone’s icons on its springboard. We find Facebook integration probable as well. The latest versions of QuickTime, iPhoto and iMovie each have features that enable sharing media with social networks (i.e., YouTube and Flickr). And in general, an automatic playlist creator integrated in Facebook just sounds like a pretty clever idea.

More foggy is a rumor reported by Financial Times that Apple is working with four major record labels to boost sales by reinventing digital album art. The collaborative effort is codenamed Project Cocktail, and the idea is to entice music fans with a compelling digital package that will get them to gather around notebooks to listen to music together. How exactly would album art do that? It’s unclear. However, Financial Times is a credible publication with solid music sources. Expect this part of the keynote to deliver the biggest surprise.

Though the release of an Apple touchscreen tablet now seems inevitable, it’s unlikely this will be announced in September. Some publications cite anonymous sources saying an Apple tablet will be announced this fall while others claim it will lauch early 2010. We’re betting early 2010 is more realistic.

That’s because Apple is no longer participating in the Macworld Expo trade show to launch new products, and the company would be wise to save its biggest news to compete with other companies announcing new products at the Consumer Electronics Show in January. Why fire all the ammo in September?


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