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What to Expect From Apple's iPod Event
Wired reports: Let’s be frank: We all know Apple’s hosting a September event, as it has for the past several years. But this year’s keynote is shaping up to be a bit more interesting than usual, thanks to the frenzy of iPod, iTunes and tablet rumors. Plus, of course, the return of Steve Jobs.
True to form, Apple hasn’t confirmed a thing — not even the existence of an event on Sept. 9 — leaving us to assess the rumors based on the best evidence we can find.
Of all the predictions, which are likely to come true? Let’s take a hard look at everything you can realistically expect from this event, which will reportedly take place Sept. 9 at San Francisco’s Yerba Buena Center.
Apple’s September events have traditionally revolved around iPods and iTunes, so it’s obvious this will be the theme of the event. But what, exactly, about the iPod? There’s a pile of evidence suggesting Apple will release new iPod Touch and iPod Nanos with cameras.
Wired.com in July received an inside tip from a well-connected source claiming Apple would soon add a camera and a microphone to the iPod Touch, which would bring it closer in line with the iPhone. Additionally, several other publications reported similar rumors about the Touch and the Nano getting cameras. And the latest iPod-related rumor comes from Taiwanese publication DigiTimes, which claims that not only will the Nano and Touch receive cameras, the iPod Classic will, too.
We’re confident the Nano and Touch will be upgraded with cameras (and, of course, increased storage). Cult of Mac’s Leander Kahney had us convinced when he published a gallery of third-party Touch and Nano cases, which feature holes presumably meant for cameras. (See photo above)
However, we’re doubting the iPod Classic will gain a camera. It’s unlikely Apple would want to invest much more in this product, because its sales have shrunk considerably, thanks to the success of the iPhone. Last quarter, the iPod accounted for 18 percent of Apple's overall revenue, compared to 55.5 percent in 2006. Also, the iPod Classic is the only hard-drive-based iPod remaining in the iPod family, and flash memory prices are plummeting. Would a camera really boost this device’s appeal and make it worth the investment? We don’t think so.
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