Bing Gains Again

TechFlash reports: As illustrated by the accompanying chart, the uptick is relatively small -- almost imperceptible in the scheme of things. But Microsoft has experienced a gain in U.S. search market share for the second straight month, following the release of its new Bing search engine, according to numbers scheduled to be publicly released Tuesday by the comScore Networks research firm.

Bing came in at 8.9 percent of the U.S. search market, up from 8.0 percent in May and 8.4 percent in June, according to the new report, which was released to industry analysts today and reported by the New York Times and TechCrunch. That means the company has gone up almost a full percentage point since Bing's release -- a noticeable, albeit small, improvement in the context of its previous declines.

Google was at 64.7 percent for the month, according to the reports. That's down from 65 percent the previous month. Yahoo also fell, hitting 19.6 percent, compared with 19.3 percent the previous month. Yahoo and Microsoft's search initiatives would essentially be combined under the search and advertising partnership announced by the companies. That deal requires regulatory approval.