Recent Blog Posts
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MSNBC.com "Knows a Trend When It Sees One"
Nov 23 20094:11 pm EDT -
Windows 7 Spin May Be on the Money
Nov 23 20098:44 am EDT -
Mapping Company Raises Millions
Nov 20 20094:09 pm EDT -
Facebook Valuations Are All Over the Map
Nov 20 200911:30 am EDT -
The Future of Tech, 2010 Edition
Nov 20 20099:13 am EDT -
Automatic Pancake-Making Machine Attracts $2 Million in Capital
Nov 19 20094:53 pm EDT -
Apple Talk of Microsoft's Annual Meeting
Nov 19 20091:27 pm EDT -
There Is Still Hope for the News Business
Nov 19 200911:50 am EDT -
The Google Phone May Be Near
Nov 18 20094:10 pm EDT -
Amazon Grocery Service Goes Mobile with iPhone
Nov 18 20099:13 am EDT
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The End of Innocence at Apple
It seems unthinkable today — but more than two decades ago, when personal computers were still new and everybody listened to music on a Walkman, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the world of computing. The revolutionary Macintosh, launched with such fanfare just a year earlier, appeared to be foundering. And Jobs, the guiding force at Apple from the beginning, seemed not just expendable but a threat to the company he’d built. In West of Eden — a national best-seller when it was first published in 1989, now updated in a new edition available on Amazon — Wired contributing editor Frank Rose tells how it went down. In an essay excerpted from the introduction to the new edition, Rose recalls the downward spiral Apple fell into after Jobs was dismissed and ultimately how Jobs could be the fall guy one decade and Apple's savior the next.






