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Bank Of Americas Movie Promo Raises A Stink

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by Mark Stein
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Mar 20 2009 2:50pm EDT

Bank of America's Movie Promo Raises a Stink

Bank of America, recipient of $45 billion in taxpayer bail-out cash, is offering discounts to its customers so they can see Monsters vs Aliens in 3-D when the movie opens March 27.

Bloggers and twittering groups have raised a ruckus over the online discount coupons, which allow people with BofA accounts to watch the 3-D version of Monsters without paying the extra $2 or $3 being charged to other moviegoers.

According to Deadline Hollywood, economist Rich Greenfield of Pali Research Greenfield connected the dots behind the deal: DreamWorks Animation's President Lew Coleman formerly served as Vice Chairman and CFO of Bank of America.

by Hugh Hart for Wired.com

Image courtesy DreamWorks Animation

Also on Wired.com:

125 Million Free 3-D Specs for Monsters Super Bowl Blitz
First Look: 3-D Monsters vs. Aliens
Movie Industry Doubles Down on 3-D

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