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Dec 5 2008 8:10AM EST

GannettBlog: Right Place in a Bad Time

Jim Hopkins is persona non grata around Gannett. About two years ago, while still working at the company, he anonymously started GannettBlog to take the company to task for its strategy, performance and treatment of employees. Then he took a buyout, left his job as a reporter for USA Today, and revealed himself as the GannettBlog creator. Gannett executives were not pleased.

All of this would've never been much more than an inside-baseball story around the newspaper industry -- until Gannett recently announced a boatload of layoffs across all its newspapers. Lately GannettBlog has turned into a clearinghouse for information about the layoffs, inside tips, and emotional stories from the ranks. More than that, it's a chronicle of the woes of the newspaper business, which is getting hammered by the Internet and the economic downturn and seems to have few good ideas about how to reinvent itself.


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