BizJournals Portfolio
Dec 02 2008 9:13am EDT

Wolff: MySpace Users Are "Backwards People"

Sam Gustin writes: Media pundit Michael Wolff, author of the new Rupert Murdoch biography, The Man Who Owns The News, thinks MySpace's users are uneducated riff-raff.

"If you're on MySpace now, you're a [expletive] cretin," Wolff tells Jon Fine. "And you're not only a [expletive] cretin, but you're poor. Nobody who has beyond an 8th grade level of education is on MySpace. It is for backwards people."

As a result, Wolff argues that MySpace faces "the distinct possibility that it can go down to nothing," referring to the company's valuation, which is routinely mentioned in the $20 billion range.

I dispute Wolff's characterization of MySpace's user-base, especially the thousands of independent bands which have used the site to connect with music consumers in a whole new way.

And even if Wolff is right, which again, I dispute, I can't help but think of a quote that Wolff, a longtime media critic, must surely be familiar with: this classic line from H.L. Mencken, the legendary last-century journalist and critic.

"Nobody ever went broke underestimating the taste of the American public."


Laura Rich is a co-founder of Recessionwire, which provides news, advice, perspective and humor about the recession and the recovery.

Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Whisky To-Go-Go

Now there's a company that let's you taste your knowledge of fine blended Scotches by mixing a whisky of your own. Read More