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Coolest Technology On Election Night Goes To Cnn

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by Kevin Maney
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Nov 05 2008 3:02pm EDT

Coolest Technology on Election Night Goes to CNN

Kevin Maney writes: Technology gimmicks were everywhere throughout the long night of election coverage. Much of the army of guest commentators sat with laptops open. MSNBC anchors futzed around with touch screens to show off parent Microsoft's Surface technology (although no one on air ever said it WAS from Microsoft). Every set had lots of techno-bling everywhere.

But CNN gets the award for most out-there use of technology when it went all Ob-Wan Kenobi on us and interviewed people via hologram -- um, or what they said was a hologram but was actually not. It was really a trick using 35 HD cameras, 20 computers crunching the video, and a "projection" onto the CNN set that was actually an image meshed in with the broadcast, like the yellow lines on a football field during an NFL broadcast.

In other words, Anderson Cooper was not chatting up will.i.am like Luke watching Leia -- who CNN invoked the first time they used the technology.
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