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E Books May Get O Factor Boost Oprah Expected To Endorse Kindle

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by Jennifer Lai
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Oct 24 2008 12:01pm EDT

E-books May Get O-Factor Boost: Oprah Expected to Endorse Kindle

presidential candidates -- is expected to give e-books a major boost Friday by endorsing the Amazon Kindle on her show, reports the Financial Times.


A video trailer on Amazon.com teases the next episode of her show, with Oprah promising to unveil her new "favorite gadget" that she describes as "life changing."

Amazon says in an e-mail that its founder Jeff Bezos will also be a guest on the show.

While Amazon has said that a new version of the Kindle won't be released until early next year, this endorsement should bode well for holiday sales.

Oprah likely to kindle big interest in digital books [FT.com]

By Chris Snyder for Wired.com

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