Recent Blog Posts
-
A Big Fat Geek Survey
May 25 20123:56 pm EDT -
Phasing Out Instagram
May 25 20122:27 pm EDT -
UberConference Is Victorious!
May 24 20121:49 pm EDT -
Ark Floats, Olive Branch Unseen
May 21 20126:30 pm EDT -
Teach the Internet to Forget
May 21 20124:39 pm EDT -
Microsoft Patent Begs the Question:
Who Needs Developers?
May 17 20123:30 pm EDT -
Mozilla's Monitor-Me-Not
May 17 201211:38 am EDT -
Google's Brain Gets Humanized
May 16 20125:30 pm EDT -
Pandora Demographics Aim Wedding Proposal
May 16 201212:19 pm EDT -
New York Techies Get Mappy Way to Job Hunt
May 15 20122:50 pm EDT
Links
- Engadget
- Pandora
- GigaOM
- USA TODAY Tech
- Somewhat Frank's tech conference list
- BuzzTracker Tech
- The Long Tail
- Tom Foremski
- Roger McGuinn's Folk Den
- John Battelle's SearchBlog
- Mark Cuban's blog
- SciTech Daily
- Romenesko
- Kevin Maney's site
- Steven Johnson
- Marc Andreessen
- TechCrunch
- Fred Wilson
- paidContent
- Spiedies, mmmm
- TechFlash
Google Launches Do It Yourself Display
AdWords display ad builder, which allows users to build their own display ads from scratch.
The do-it-yourself trend is erasing the barrier to entry for small advertisers on platforms like Facebook and MySpace and it makes sense for Google to hop on board.
In the past few months, competitors like Microsoft and Yahoo have been touting the untapped potential of display advertising, which has always played second fiddle to search because it is not as easily tracked. Microsoft's engagement mapping tracks advertising effectiveness beyond the traditional last-click before purchase that has propelled search, while Yahoo's new APT platform aims to eliminate some of the scalability issues for large advertisers online.
Google may not be betting as heavily on display, but that won't stop the company from getting a few extra dollars where it can.
By Meghan Keane for Wired.com
Also on Wired.com:Google Doubles Book Search Partners, E-book Reader Unlikely
Hackintosh Update: Installing a New Wireless Card
Somali Pirates Hit Another Seven Ships
Subscribe to Wired magazine
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
