Home > Views > Blogs > Tech Observer > The New, Easier Joost Is Up
EMAIL
PRINT
RSS
SHARE
TEXT SIZE:
SHARE
Send a copy to me

Separate multiple email addresses (max 20) with commas.

0/1500

Main
First Bytes: Electronic Arts Inc., G...   Report: Enterprise to Embrace Web 2....
Oct 14 2008 8:37AM EDT

The New, Easier Joost Is Up

Kevin Maney writes: For a year now, Joost has been moving toward offering video in a browser, based on Flash, with now download software bits required. Although Joost was the first significant company to create broadcast-style video capabilities on the Web, it had quickly worked itself into a strategic hole. To watch Joost, you had to download a separate Joost player, which is more than a lot of people want to do. By early this year, rival Hulu had TV shows and movies in the browser, putting Joost into catch-up mode.


So the new Joost is finally up. And it's...OK. Hulu still looks cleaner and easier to navigate, with a bigger video window. Hulu immediately appeals to the mass market -- the first videos promoted this morning included Saturday Night Live clips, a full episode of Heroes, and episodes of The Office. On Joost, "Our Picks" included SlamBall's Rumble (whatever that is) and Japanese animated Bleach 1. "Most Popular" included The Legend of Bruce Lee and various Transformers episodes. So you can kind of tell what type of crowd is gathering over at Joost.

Hulu, backed by NBC and Fox, still has the momentum. We'll see if CBS-backed Joost can turn that around.

See more in

Loading...

Add Your Comment

Required fields are marked with an asterisk (*)
Add a comment

Archive

Previous
Dec
2008
Next


Also in Portfolio.com
Most Read
Most Emailed
Recently Commented