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Digital Revenue Countering Ad Pages Lost At Top Magazines

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by Jennifer Lai
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Oct 06 2008 1:01pm EDT

Digital Revenue Countering Ad Pages Lost at Top Magazines

Ad pages are continuing to slip at the nation's top magazines, but digital revenue has helped to offset dead tree losses, according to Ad Age's 19th-annual Magazine 300 survey.

Magazine 300 ad pages fell 1.3 percent in 2007, with circulation revenue down 1.2 percent. But U.S. magazine employment last year edged up 0.7 percent and digital revenue growth has nearly doubled.

Digital revenues ranged from zero to 38 percent in 2007, with the median digital share holding at almost ten percent. That's almost twice the median for 2006, which was 5 percent.

PC World drew the highest digital revenues, at 38 percent of total revenues, up from 32 percent in 2006. Time Inc.'s Money, Fortune, and Fortune Small Business each reported that 24.5 percent of their 2007 revenue came from their aggregate website CNNMoney.com, almost double the 12.5 percent reported in 2006.

By Meghan Keane for Wired.com

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