Home > Views > Blogs > Tech Observer > Digital Revenue Countering Ad Pages Lost at Top Magazines
EMAIL
PRINT
RSS
SHARE
TEXT SIZE:
SHARE
Send a copy to me

Separate multiple email addresses (max 20) with commas.

0/1500

Main
Netflix Shares Drop After Weak Q4 Pr...   Tech's Getting Beat Up, Too
Oct 6 2008 1:01PM EDT

Digital Revenue Countering Ad Pages Lost at Top Magazines

Wired logo

Ad pages are continuing to slip at the nation's top magazines, but digital revenue has helped to offset dead tree losses, according to Ad Age's 19th-annual Magazine 300 survey.

Magazine 300 ad pages fell 1.3 percent in 2007, with circulation revenue down 1.2 percent. But U.S. magazine employment last year edged up 0.7 percent and digital revenue growth has nearly doubled.

Digital revenues ranged from zero to 38 percent in 2007, with the median digital share holding at almost ten percent. That's almost twice the median for 2006, which was 5 percent.

PC World drew the highest digital revenues, at 38 percent of total revenues, up from 32 percent in 2006. Time Inc.'s Money, Fortune, and Fortune Small Business each reported that 24.5 percent of their 2007 revenue came from their aggregate website CNNMoney.com, almost double the 12.5 percent reported in 2006.

By Meghan Keane for Wired.com

Also on Wired.com:
Netflix Shares Drop After Weak Q4 Predictions
Radiohead, Billy Bragg, Others Join to Demand Fair Treatment
Remix Sarah Palin

Subscribe to Wired magazine
See more in

Loading...

Add Your Comment

Required fields are marked with an asterisk (*)
Add a comment

Archive

Previous
Dec
2008
Next


Also in Portfolio.com
Most Read
Most Emailed
Recently Commented