BizJournals Portfolio
Sep 25 2008 3:44pm EDT

Is the Glitter Coming Off Glam Media?

Sam Gustin reports: When Portfolio.com profiled Samir Arora, the chief executive of Glam Media, in March, the company was flying high. It had just raised $80 million, and the company was claiming to be the number one web "property" focused on women.

Now comes word that things may not be as fabulous at Glam, an online advertising network of over 600 websites, as the charismatic Arora likes to assert.

About 14 jobs at the 200-person company have been "consolidated, reorganized or eliminated," according to a source familiar with the situation. Some of the folks in those positions will be laid off, while others will be shuffled elsewhere inside the company.

The reorganization comes amid a something of a shakeup among the top executive ranks at Glam. The company recently announced the creation of a new marketing group, to be led by Scott Schiller, as well as a realignment of its sales organization.

Glam claims to have 44 million unique monthly visitors in the U.S., but the company has faced criticism because over 90 percent of that traffic is to sites its does not own, but merely sells advertising on.

Silicon Valley gossip blog Valleywag first reported the layoffs at Glam.

A Glam spokesperson declined to comment on the layoffs, as well as the company's financial performance. Glam has raised $115 million in venture capital, and values itself at over $500 million.


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