Home > Views > Blogs > Tech Observer > MySpace Launches Self-Service Ads
EMAIL
PRINT
RSS
SHARE
TEXT SIZE:
SHARE
Send a copy to me

Separate multiple email addresses (max 20) with commas.

0/1500

Main
Yahoo Looking To Reopen Talks With AOL   F.C.C. Chairman Kevin Martin Wants t...
Sep 24 2008 12:23PM EDT

MySpace Launches Self-Service Ads

Wired logo

Just in time for the imminent launch of its music site, MySpace quietly went live with its Self-Service Advertising Service last night. The new product allows any user to create and post an advertising unit to the site.

Based on demographic data and interests posted by MySpace users, large and small advertisers can hone in on the specific group that they would like to target.

The service is free to set up (though there is a $25 minimum for campaigns) and advertisers pay only according to how many users click on their ad. The ad unit, either a 728×90 or 300×250 banner ad, will run until the campaign has met its expiration date or the advertiser's spending limit.

With MySpace Music set to launch any day now, self-service ads are part of a variety of ways that small musicians and other brands can monetize their presence on the social network. MySpace musicians can also sell music, ringtones, concert tickets, and merchandise on the network.

Facebook has a similar service, which also offers text and graphical ads, though ads can either direct users to external sites or Facebook pages. The ads on MySpace's producy link to profiles on the social network.

By Meghan Keane for Wired.com

Also on Wired.com:
Songwriters Submit Royalty Agreement to Copyright Royalty Board
Report: EBooks All Work, No Play?
American AAin't Too Proud to Beg for Customers

Subscribe to Wired magazine
See more in

Loading...

Add Your Comment

Required fields are marked with an asterisk (*)
Add a comment

Archive

Previous
Dec
2008
Next


Also in Portfolio.com
Most Read
Most Emailed
Recently Commented