BizJournals Portfolio
Sep 24 2008 12:23pm EDT

MySpace Launches Self-Service Ads

Based on demographic data and interests posted by MySpace users, large and small advertisers can hone in on the specific group that they would like to target.

The service is free to set up (though there is a $25 minimum for campaigns) and advertisers pay only according to how many users click on their ad. The ad unit, either a 728×90 or 300×250 banner ad, will run until the campaign has met its expiration date or the advertiser's spending limit.

With MySpace Music set to launch any day now, self-service ads are part of a variety of ways that small musicians and other brands can monetize their presence on the social network. MySpace musicians can also sell music, ringtones, concert tickets, and merchandise on the network.

Facebook has a similar service, which also offers text and graphical ads, though ads can either direct users to external sites or Facebook pages. The ads on MySpace's producy link to profiles on the social network.

By Meghan Keane for Wired.com

Also on Wired.com:
Songwriters Submit Royalty Agreement to Copyright Royalty Board
Report: EBooks All Work, No Play?
American AAin't Too Proud to Beg for Customers

Subscribe to Wired magazine


Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Whisky To-Go-Go

Now there's a company that let's you taste your knowledge of fine blended Scotches by mixing a whisky of your own. Read More