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Ad Manager Adaptv Scores 13 Million In Series B Funding

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by Jennifer Lai
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Sep 23 2008 12:07pm EDT

Ad Manager Adap.tv Scores $13 Million in Series B Funding

Online video ad manager Adap.tv has won $13 million in its second round of funding, led by Spark Capital. Previous investors Redpoint Venture and Gemini Israel Fund also contributed to the round.

This round brings the company's total funding to $23 million -- Adap.tv won $10 million last summer. The company says it will use the infusion to develop and market its OneSource ad manager platform, which run ads in any format and from any source on video content for a variety of publishers that include BitTorrent, Metacafe, DemandMedia and Blip.tv.

As part of the deal, Spark Capital General Partner Dennis Miller will join the company's board of directors.

by Meghan Keane for Wired.com

Also on Wired.com:
Inside Chrome: The Secret Project to Crush IE and Remake the Web
Hooking Google to the Evil Meter
Economic Meltdown or Not, Online Video Will Grow

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