BizJournals Portfolio
Sep 22 2008 1:34pm EDT

Microsoft's New Employees Have Cheating Hearts

Microsoft may be hitting back against Apple with its new "I'm a PC" ads, but the company appears to have a bit of trouble keeping its employees true to the brand.

Bloggers at the Tribble Ad Agency are taking Microsoft's ad agency Crispin Porter & Bogusky to task for using Macs to create the campaign. Apparently, certain images and files were created with Adobe Photoshop CS 3 for Mac.

Meanwhile, Ad Age has found that a few of the celebrities paid to shill for Microsoft have a soft spot for Apple products.

Deepak Chopra has blogged about how ipods can help international diplomacy, Eva Longoria Parker has allegedly been spotted using a Mac laptop in an airport, and Rapper Pharell Williams is the proud owner of a Gold iPhone.

Eric Hollreiser, director of corporate communications at Microsoft, says that the company never asked for brand monogamy:

"We focused only on being inclusive of people who used and had passion for PC. That was and is our only criterion. They represent all walks of life: be it race, nationality, gender, profession, interests, etc."

So while the new stars of the "I'm a PC" ads do love Microsoft computers, they can't help it if their eyes wander occasionally on the peripherals...

By Meghan Keane for Wired.com

Also on Wired.com: Murdoch Says TV Business Stinks; Not Interested in Buying NBC To Smell, Perchance to Dream
Is It Possible to Live Without a Cellphone?

Subscribe to Wired magazine


Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Whisky To-Go-Go

Now there's a company that let's you taste your knowledge of fine blended Scotches by mixing a whisky of your own. Read More