Big Mac Zune

Sam Gustin writes: Here's an idea for the next Microsoft/Senfeld ad. Jerry and Bill Gates sitting in a McDonald's eating Big Macs and listening to their Zunes, as "regular people" peer at them with puzzled looks on their faces.

Can't you see it?

Faced with trying to compete with Apple's iPod/iPhone juggernaut, Microsoft has struck a deal with McDonald's -- and Wayport, its wireless network provider -- to offer Zune users a free Wi-Fi connection in nearly 10,000 restaurants, so they can download songs.

News of the offer comes as Microsoft today formally releases the newest iteration of its Zune software, version 3.0.

"Wayport is pleased to be working with Microsoft to make it easier for Zune users to access music on the go," Dan Lowden, vice president of business development and marketing for Wayport, said in a statement. "Our ability to enable and manage applications and devices over converged networks creates exciting new opportunities for our clients to attract new customers whose digital lifestyle extends beyond their home and office."

The one new Zune feature that is generating some buzz is the Buy from FM tool, which allows users to purchase songs they hear on Zune's built-in radio tuner.

But honestly, I just don't see how FM radio and Mickey D's are the magic bullets Microsoft needs to make significant inroads against Apple in the music space.