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Yahoo Open Big Audience Recovery

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by Blaise Zerega
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Sep 11 2008 1:05pm EDT

Yahoo: Open + Big Audience = Recovery?

Blaise Zerega wonders about the human touch.  I'm here at Yahoo for a press day to learn how the company is executing on its "open" plan, and what it may mean for the company's recovery. And what a recovery it will have to be. This morning Yahoo's share price is $18, far below the $33 per share price offered by Microsoft.

The morning began with Yahoo CTO Aristotle "Ari" Balogh preaching the importance of further opening the Yahoo platform to outside developers. I missed some of his talk, but his basic message seems to be that with Yahoo 's massive user base -- Balogh claims "500+ million online users," Yahoo is in a position to spur innovation not just for Yahoo properties but potentially for all the web.

Presentations from other executives have repeated this theme: Ash Patel showed a NetFlix integration and and Mark Risher showed Flickr as part of Yahoo mail.

I expect that later ths morning we'll hear about efforts to monetize the open plan.

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