BizJournals Portfolio
Sep 10 2008 4:30pm EDT

Kindle Gets Exclusive First Lady Bios

Assuming you want to be among the first to read new bios of the potential first ladies, you will need a Kindle. The e-books are being released starting today, and only for Amazon's e-book.

In fact, if you want to read Cindy McCain's story, the Sept. 15 Kindle release may be your only shot -- Cindy McCain: Elegance, Good Will and Hope for a New America will only be published in print if John McCain wins the election. Ouch.

Michelle Obama's biography, Michelle Obama: Grace and Intelligence in a Time of Change, hits the virtual bookstore today, with a print version scheduled for release later this year.

This is a smart, but controversial move on Amazon's behalf, with the election two months away and new, swankier e-book readers popping up this week at DEMO.

Exclusive content (such as it is) can certainly boost any product or service. But ... put a Sarah Palin bio out on the Kindle exclusively and now you're talking.

by Chris Snyder for Wired.com

Also on Wired.com:
Boomers Get Hip to This Crazy 'Internet Video' Stuff
Vibrant Media Looks To Make Rollover Ads Less Annoying
Mark Cuban: The File Sharers Are Alright

Subscribe to Wired magazine


Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

Slideshows

500 Startups Hits New York

Dave McClure's brainchild makes its way to New York and introduces East Coast money folks to some intriguing new companies. View Slideshow