Microsoft's Zune Tries to Preempt Apple's "Rock" Show

Sam Gustin notes: Hours before Apple is expected to update its iPod line, Microsoft tried -- I emphasize "tried" -- to steal its thunder by unveiling a new set of features on its rival Zune music device.

Perhaps the most important new feature involves a partnership with Clear Channel Radio that allows Zune owners -- all 73 of them, (I kid) -- to download songs they hear on an F.M. tuner using a Wi-Fi connection.

"With the combination of subscription, wireless access to millions of tracks, and powerful discovery features like personal recommendations and the ability to buy music from FM radio, Zune is taking the digital music experience to the next level," Chris Stephenson, general manager of global marketing for Zune, said in a statement.

In all seriousness, Microsoft's faces an uphill battle with Zune, which has yet to crack five percent market share compared to the iPod which controls over 70 percent. The company also announced two new models -- a 16GB flash version and a 120GB hard drive model.

Despite Apple's dominance in the mobile music space, Microsoft is putting up a spirited fight. Unfortunately, the company will most likely be swamped by the Jobs juggernaut today. □