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The Nyt And The Continuing Suffocation Of Newspapers

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by Kevin Maney
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Aug 26 2008 12:26pm EDT

The NYT and the Continuing Suffocation of Newspapers

Kevin Maney writes: The New York Times Co.'s July report today was just awful. Total ad revenue down 10% and ad revenue at The Times itself down 15%. The Web is, of course, slamming newspaper classifieds. The economic downturn is making everything worse. If even Times Co., which has one of the most successful Web presences, can't figure it out, what are newspaper companies to do?

Interestingly, Alex Beam, columnist at The Boston Globe -- which saw ad revenue drop 24% in July -- writes a thoughtful column about how The Christian Science Monitor might be one of the few newspapers that has figured out what to do in this atmosphere. Basically: pick your niche and invest in it, but don't try to do the kind of broad news survey function newspapers traditionally perform.

 

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