BizJournals Portfolio
Jul 28 2008 10:50am EDT

Whoa! Jobs Gets Mad at Reporter? When Does THAT Ever Happen?

Kevin Maney winks: Once you get past the headline of consequence -- that Steve Jobs apparently doesn't have a recurrence of cancer but is experiencing other health problems -- you get to the parts of the story that serve to confirm what everyone already knows.

This would be:

(1) Steve Jobs can be crude and ornery. As Jobs said when he called New York Times writer Joe Nocera: "You think I'm an arrogant [expletive] who thinks he's above the law, and I think you're a slime bucket who gets most of his facts wrong." There could easily be a whole club for journalists who have been insulted by Jobs. We could wear funny hats and have a secret handshake.

(2) PR people lie. Well, not all PR people -- or at least I hope not. Some of my best friends are PR people. Perhaps on the PR side, it's known as spinning. Whatever. Apple spun Jobs' health like a Tilt-a-Whirl. And we're supposed to believe them next time?

 

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