Rogers Caves After iPhone Pricing Uproar

Sam Gustin says: smart move. Canadian wireless company Rogers has backed down after facing a wave of negative press over its iPhone pricing plans, which were variously described as "ridiculous," "asinine," and "idiotic," among more colorful terms.

The company announced today that it is offering a $30, 6-gigabyte data plan for customers who sign up before the end of August.

That amounts to an effectively unlimited data plan: Rogers said the offering would enable consumers to "visit 35,952 Web pages, or send and receive 157,286 emails, or watch 6,292 minutes of each and every month."

Needless to say, that beats the maximum $115, 2 gigabyte combined voice and data plan that the company had previously announced, which raised so much ire. More that 57,000 Canadians signed on

In one of the more memorable euphemisms of late, a Rogers spokeswoman said the decision to offer the new plan was based on "customer feedback," according to The Globe and Mail.