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Jul 8 2008 11:27AM EDT

For Me, Don't Ever Call Something 'Revolutionary'

Kevin Maney grins: Mark Cuban, never one to be politically correct, rants in his blog about the phrase "just don't get it" -- as in a direct challenge ("You just don't get it.") or a shot at someone else ("He/she just doesn't get it" or "They don't get it."). This is one of those times when I completely agree with Mark. It's the kind of annoying smarty-pants remark that immediately turns me off.

But nothing like "revolutionary." Man, call some product or Web site revolutionary, and I immediately label you as a hype-meister who wouldn't know a revolution from a block party.

Similarly, I'm endlessly entertained by companies that make themselves sound important by saying they are the leader in their field, and then make the field ridiculously narrow. "We are the leading social networking site for left-handed plumbers who only work on Thursdays."

Oh, and if you really want me to grind my teeth, use the phrase "at the end of the day" at least a dozen times in your presentation. I assume that all people who use that are somehow descendents of Mr. Drysdale from The Beverly Hillbillies.

Other Web sites have identified lots more annoying business phrases.

 

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