First Bytes: Sun Valley, Apple, Weather Channel, FriendFeed, more....

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Top tech/media moguls -- Eric, Sergey, Larry, Jerry, Rupert, Bewkes,
and some dudes from Microsoft not named Ballmer -- arrive in Sun Valley on Tuesday for the annual Allen & Co. huddle. "Watch veterans like Rupert Murdoch and Sumner Redstone in shorts, sipping cool drinks and looking debonair with their much younger wives," Reuters reports, helpfully. Memo to the moguls: Please deal with Yahoo. Related: How will the recession and bear market affect the confab? [Reuters, FT.com]

-- Doug Field, the chief technical officer of much-hyped scooter company Segway is joining Apple as a vice president of design. [O'Reilly Radar]

-- NBC Universal, Bain Capital, and Blackstone have purchased the Weather Channel for an undisclosed sum, but reports said $3.5 billion. Just in time for hurricane season. [NBC, NYT]

-- FreindFeed is the new Twitter. Neither have a business model. But then again, neither does Facebook. And it got Microsoft to pay $240 million for a 1.6 percent stake. [CenterNetworks.com]

-- Meet the iRobot, the robotic lawnmower, which is finally moving closer to reality. Paging Homer Simpson. [Robot Stock News]

-Sam Gustin