BizJournals Portfolio
Jun 16 2008 12:00am EDT

Sheathing the 'bone

Russ Mitchell opines: What a difference a sheath of leather can make.

The Jawbone, the Bluethooth headset that looks like a neat little brick, drew accoclades when it was first released for its noise cancelation features that make it easier to hear when conversing on your cell phone in the middle in a crowd. Plus, looks-wise, it didn't resemble like an ugly mutant hearing aid, like most of its other competitors.

One big problem: the plastic earloop cut into the skin behind the ear like Van Gogh's knife, making all the other benefits moot.

The recently released New Jawbone covers those earloops in leather. The difference is significant. Now you hardly know it's there.

The unit is smaller, too, its shape more streamlined, so the New Jawbone looks less silly hanging off your face than Bluetooth headsets tend to look.

Nice to see a company listening to its customers. Now, Apple: how about letting users change the type size on iCal? The problem's been all over the bulletin boards -- for years!


Laura Rich is a co-founder of Recessionwire, which provides news, advice, perspective and humor about the recession and the recovery.

Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

Slideshows

500 Startups Hits New York

Dave McClure's brainchild makes its way to New York and introduces East Coast money folks to some intriguing new companies. View Slideshow