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Apr 21 2008 1:59AM EDT

The Gospel According to John (Battelle)

This is actually pretty funny. John Battelle, author of SearchBlog, which covers the search industry, discovered that if you type "John" into Google -- his entry comes up first. Yes, first. It is followed by entries for the Gospel of John, John Kerry, John Lennon and John Cusack, all of whom are no doubt of more interest to vastly more people than is John Battelle. Keep that in mind the next time you think Google results are ranked in order of significance.

FWIW, I tried "Kevin." I got to the tenth Google page before I gave up. It's actually a little depressing finding I'm far behind some Kevin who sells real estate in San Francisco.

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