Sign In
SHARE
We Are All Soooo Sick of Yahoo Drama
Dear Yahoo: Just do something already. You're starting to sound like Kim Jong-il rattling his toy sabers.
Today we've got more "news" -- i.e. a Yahoo leak to The Wall Street Journal (which Michael Arrington is hilariously calling "Yahoo's unofficial partner for information leaks") -- that Yahoo could be closer to cutting an advertising deal with Google. This allegedly gives Yahoo an option other than being bought by Microsoft.
Which, uh, it doesn't, unless Yahoo is really willing to sell its soul -- and ensure its eventual doom -- just to stay out of Steve Ballmer's clutches. You hand your search advertising to Google and you essentially belong to the Google camp for good. Google money is like heroin. This is what AOL discovered when it did the same. Now AOL gets so much revenue from Google, it has no other options. If AOL wanted to be bought by Microsoft, for instance, and start using Microsoft search, AOL's revenues would go off a cliff. Yahoo would similarly find itself penned in strategically. All its growth options would also help its chief rival, i.e. Google, grow. What kind of existence is that?
Also, as Arrington points out, the potential market value gain for Yahoo is less than half the premium Microsoft is already offering. How will that sit with Yahoo shareholders?
I'd hate to see Yahoo disappear into Microsoft as much as anybody. Yahoo is one of the great stories from the Web's first generation. But now Yahoo just looks like it's putting off the inevitable. Time to put down the small arms, surrender and move on.
Loading...
Thank you for registering as a Portfolio.com Insider. Your comment has been added.
Create Your Public Profile
- First Bytes: SEC Eyes Tweets, Waiting on a Verizon iPhone
- Apr 27 2009 9:10AM EDT
- Last Bytes: A New MySpaceFace, Technological Necessities
- Apr 24 2009 5:22PM EDT
- What the One Billionth Downloader Won
- Apr 24 2009 2:37PM EDT
- The End of Innocence at Apple
- Apr 24 2009 11:25AM EDT
- First Bytes: Social Videos, 1 Billion Apps, Mt. Everest Calls
- Apr 24 2009 10:23AM EDT
- Last Bytes: Microsoft and Amazon, Two Tales of the Economy
- Apr 23 2009 5:40PM EDT
- Dell's Plastic Surgery
- Apr 23 2009 3:12PM EDT
- Why High Tech Needs the Wall Street Quants
- Apr 23 2009 11:20AM EDT
- First Bytes: New Blood at MySpace, Steve Jobs Testimony
- Apr 23 2009 9:05AM EDT
- Last Bytes: Apple Profit Soars; eBay Profit Falls
- Apr 22 2009 5:04PM EDT
- Earth Day Special: Gadgets to Green Your Lifestyle
- Apr 22 2009 1:52PM EDT
- First Bytes: Cyberspies and Belgian Bots
- Apr 22 2009 9:55AM EDT
- Last Bytes: Is Texting Passé? Not Yet.
- Apr 21 2009 5:52PM EDT
- Happy 20th Birthday, Game Boy
- Apr 21 2009 4:11PM EDT
- Gaming Geeks (and Curt Schilling) Unite!
- Apr 21 2009 12:43PM EDT
Archive
Categories
Links
- Kevin Maney's site
- TechCrunch
- GigaOM
- Engadget
- USA TODAY Tech
- Romenesko
- BuzzTracker Tech
- Roger McGuinn's Folk Den
- Maney's band on MySpace
- Spiedies, mmmm
- Somewhat Frank's tech conference list
- Marc Andreessen
- Mark Cuban's blog
- Tom Foremski
- Fred Wilson
- Pandora
- SciTech Daily
- Todd Bishop's Microsoft Blog
- Steven Johnson
- The Long Tail
- paidContent
- John Battelle's SearchBlog
