50 Cent and the Path to Niche Social Networking

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Tech Observer

Main

Google and Its Click-Through AngryJournalist.com

Mar 31 2008 8:47AM EDT

Rapper 50 Cent is creating a sizable social network on his own site, Thisis50.com -- instead of relying on his page on MySpace. This kind of niche social networking is a powerful wave that's been coming for more than a year. Marc Andreessen's Ning has been positioned perfectly to catch it. If anything will threaten the growth of MySpace and Facebook, this is it -- online socializing moving away from mass social sites and to more focused sites.

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