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Google And Its Click Through

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by Kevin Maney
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Mar 28 2008 12:00am EDT

Google and Its Click-Through

Google is getting some press about a dip in its click-through rate, but the news is not evidence of Google being in trouble. It's about a change in the way it generates clicks, and most analysts say it's a temporary blip. Certainly Google stock isn't suffering. It's up about 4% today.

If you want more Google, dip into the interview of CEO Eric Schmidt by my colleague Russ Mitchell.

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