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So There Are People Out There Who Still Actually Use The Yellow Pages

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by Kevin Maney
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Feb 26 2008 12:00am EDT

So There Are People Out There Who Still Actually Use the Yellow Pages...

Every year, this book the approximate size and weight of a watermelon lands on my doorstep. It's the latest Yellow Pages book. I don't think I've opened one in years -- not since it became clear that anything you wanted to find could better be found on the Web. Such a colossal waste of paper and energy.

Today, the Yellow Pages Association -- representing what it says is a $31 billion industry! -- sent me data from a new survey. It shows that print Yellow Pages usage "remained stable" in 2007 vs. 2006 -- citing 13.4 billion "references" during the year, whatever that means. It also said that 87% of the U.S. population used the print Yellow Pages in 2007.

Who knew? Some habits apparently die hard.

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