Recent Blog Posts
-
Cable Companies Assail Rural Phone Subsidies
Nov 06 20092:16 pm EDT -
Windows 7 Sales Are Strong
Nov 06 20097:46 am EDT -
Biotech Firm Light Sciences Raises $35 Million
Nov 05 20095:57 pm EDT -
Tough VC Market Claims Frazier Technology
Nov 05 20098:02 am EDT -
Digby Buys Mobile Commerce Site Movaya
Nov 04 20091:08 pm EDT
Links
- Engadget
- Pandora
- GigaOM
- USA TODAY Tech
- Todd Bishop's Microsoft Blog
- Somewhat Frank's tech conference list
- BuzzTracker Tech
- The Long Tail
- Tom Foremski
- Roger McGuinn's Folk Den
- John Battelle's SearchBlog
- Mark Cuban's blog
- SciTech Daily
- Romenesko
- Kevin Maney's site
- Steven Johnson
- Marc Andreessen
- TechCrunch
- Fred Wilson
- paidContent
- Spiedies, mmmm
Feb 26 2008 12:00am EDT
So There Are People Out There Who Still Actually Use the Yellow Pages...
Every year, this book the approximate size and weight of a watermelon lands on my doorstep. It's the latest Yellow Pages book. I don't think I've opened one in years -- not since it became clear that anything you wanted to find could better be found on the Web. Such a colossal waste of paper and energy.
Today, the Yellow Pages Association -- representing what it says is a $31 billion industry! -- sent me data from a new survey. It shows that print Yellow Pages usage "remained stable" in 2007 vs. 2006 -- citing 13.4 billion "references" during the year, whatever that means. It also said that 87% of the U.S. population used the print Yellow Pages in 2007.
Who knew? Some habits apparently die hard.
. □
