Recent Blog Posts
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Where the Tech World Gathers
Feb 10 20125:46 pm EDT -
Obama Blacklisted From Popular New App
Feb 09 20125:20 pm EDT -
Thermostat Startup Nest Comes Out Swinging
Feb 09 201211:46 am EDT -
Apps and Email, Together at Last
Feb 08 20124:30 pm EDT -
The Future Cemetery
Feb 08 201210:15 am EDT -
Open Letter to Congress on SOPA: Take a Breath
Feb 07 20121:00 pm EDT -
Greatest Generation Company Sues iPod Generation Startup Nest
Feb 06 20123:46 pm EDT -
Path Cuts Through Social-Media Noise
Feb 03 201212:10 pm EDT -
Gift Apps That Keep on Giving
Feb 01 20125:19 pm EDT -
A Proxy Piece of the Facebook Pie
Jan 31 20125:00 pm EDT
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So There Are People Out There Who Still Actually Use the Yellow Pages...
Every year, this book the approximate size and weight of a watermelon lands on my doorstep. It's the latest Yellow Pages book. I don't think I've opened one in years -- not since it became clear that anything you wanted to find could better be found on the Web. Such a colossal waste of paper and energy.
Today, the Yellow Pages Association -- representing what it says is a $31 billion industry! -- sent me data from a new survey. It shows that print Yellow Pages usage "remained stable" in 2007 vs. 2006 -- citing 13.4 billion "references" during the year, whatever that means. It also said that 87% of the U.S. population used the print Yellow Pages in 2007.
Who knew? Some habits apparently die hard.
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