BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Tech Observer >  

Googles Video Adsense Just The Beginning

Tech Observer

by Kevin Maney
Main
When the Internet Makes DVDs Obsolete...   Hillary Infringes on Trademark with Xerox Remark

Recent Blog Posts

Links

Feb 21 2008 12:00am EDT

Google's Video AdSense: Just the Beginning?

Google is launching an AdSense-like advertising service aimed at placing ads in videos. A video ad service that works something like AdSense -- which analyzes the text you're seeing on your screen and places relevant ads there -- has been missing from the Web. It's made it harder to monetize Web video. As Liz Gannes points out, one of the challenges has been the ability to analyze video. Text is relatively easy. But using technology to "see" a video and know what's on it is tough -- and you'd have to know what's on the video to serve up a relevant ad.

At CES in January, Google media chief David Eun told me someth

ing interesting about this. Google has been working on technology that would analyze videos to find copyrighted content -- as a way for copyright holders to find and take down videos that shouldn't be on YouTube. But once developed, that technology could also analyze videos for advertising reasons.

If Google cracks this problem, it will likely grab a huge lead in selling advertising for the booming Web video business.

. □

blog comments powered by Disqus
Real Business, Real Results
Out of the 'Family'

Did anyone at Microsoft ever watch the (gasp!) offensively funny show Family Guy?

Cruz Missile Lands

Ex-Morgan Stanley exec Zoe Cruz is now heading her own hedge fund. Are Wall Street's leaders done?

Scandal Chic

Martha, Bernie and Skilling know that what you wear for court can go a long way in public perception.

spotlight on

Health Care

Bad to the Bone No More

Companies such as General Mills say they're stepping up efforts to change employees' bad behavior and promote healthier lifestyles. Read More