BizJournals Portfolio
Dec 19 2007 12:00am EDT

Heidi Roizen and SkinnySongs

I've known Heidi Roizen as a pioneering tech entrepreneur, a venture capitalist, and an A-list Silicon Valley connector. (Not to mention friend of Thomas Dolby, one of my favorite artists of the 1980s!) Through all of that, she became wealthy enough to do whatever the hell she wants -- which turns out to be something quite unusual. She decided to start a record label aimed at an audience of women trying to lose weight. Kind of Richard Simmons with a twist.

The label, company and professionally-produced first CD are all called SkinnySongs. The song lyrics were written by Heidi.

skinny.jpg. □


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