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Murdoch To Undo Wsjcoms Terrible Decision

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by Kevin Maney
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Nov 13 2007 12:00am EDT

Murdoch To Undo WSJ.com's Terrible Decision

Looks like Rupert Murdoch will make WSJ.com a free site and instead make money -- no doubt a heck of a lot MORE money -- on advertising.

I remember when the Journal used to crow about the revenue it made on WSJ.com while other newspaper sites were money-losing loss leaders. But as it turned out, charging for WSJ.com was the wrong decision, and Murdoch would be smart to reverse it. The site's traffic will no doubt soar and ad revenue will way outpace anything the subscriptions brought in. Hard to say how many millions of dollars Dow Jones didn't get because it failed to understand how the Web works.

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